We’ve lasered in on PPC advertising as our main focus for our clients. WHY? Because it is consistently the most effective and successful way to get more new customers to your business.
(If something else better, we’d be focused on that instead.)
If traffic isn’t the problem, then the post click behavior may need some analysis. That’s where Conversion Rate Optimization (CRO) comes in. CRO is a blend of a) collecting the right data, b) analyzing that data to make incremental changes and c) testing these changes, all to increase your total conversions and return on investment.
Pashmina is a 10 year veteran in the online & paid marketing industry, and shines in her ability to use Analytics metrics to help business owners make sense of their success and growth. She spends an obscene amount of time researching and analyzing the latest web trends and tools that enable her to make her business and her clients more efficient and successful.
Pashmina enjoys snowboarding, cooking and spending time with family.
Chris is obsessed with technology, numbers and marketing. He’s passionate about our clients’ successes. Chris graduated from Rensselaer (RPI) with a degree in Information Technology and Psychology. After all, how powerful can technology be if humans aren’t capable of using them.
Chris is a self professed nerd. He likes Sour Patch Kids, hanging out with friends and family, and his many pets.
