Once of the benefits of creating websites on WordPress is that training our clients to manage their own website is simple. No more being “held hostage” by some developer or company when you want to make minor changes to your website. Once the website is built, we believe all our clients should know how to make [...]

Citations are references of your local business on other websites. Citation links can be created on local directories, review and Internet yellow page portals, and other niche sites. Citations don’t always have a link to your website. They may just mention the associated name, phone number, or business address. And often these citations can be just [...]

Businesses can and do get bad reviews. And there’s nothing you can do to prevent that occasional negative review despite your best service, care, and effort. If you’ve been on top of things, and have many positive reviews, then that negative one won’t hurt as much. As part of our services, we encourage and educate our [...]

Web Services Give Small Companies a Competitive Edge The 21st century has ushered in new paradigms and concepts for how we work and collaborate. I firmly believe that a small business with a solid stack of useful SaaS tools, and well defined processes can scale more quickly, and also run circles around an old school [...]

One of things I do with my clients is help them understand how much they can afford to spend on marketing per client, and per lead. As a small business owner, having these key metrics will make you more confident in your decisions to spend money on marketing, and help you accurately assess the effectiveness [...]

When it comes to traditionally bought or licensed software versus software as a service (SaaS), many businesses are reevaluating the way they handle their software needs, and are leaning towards SaaS apps. SaaS apps are often highly niched, and simple web applications that are purchased at a low cost. In comparison, the total cost of [...]

Long tail keywords are multi-phrase search queries. An example of a long tail keyword would be ‘Where to buy Half Priced Nike Shoes,’ where ‘Nike shoes’ is an example of a short tail keyword. Long tail keywords are beneficial because they represent the visitors desire for specific service, product, or information. Long Tail Keywords Concept [...]

Definition of Cloud Computing Most users won’t ever really need to know the definition of the Cloud but the concept in itself is fairly interesting. At a minimal level Cloud computing combines three different types of technologies, which is why the definition for the Cloud can be so confusing. A brief overview of these three [...]